CSR BECOMES A PART OF THE COMPANY’S STRATEGIC PLAN
DOI:
https://doi.org/10.25159/1727-7140/1392Keywords:
Management, Organisations, Strategic, Consumer, LabourAbstract
Corporate social responsibility (CSR) may be defined as the actions of an organisation that are targeted towards achieving a social benefit over and above maximising profits for its shareholders and meeting all its legal obligations (Ghillyer 2009). This definition only scratches the surface of a very complex and often elusive topic that has presented organisations as being the image of unchecked greed. CSR is a phenomenon that is growing in prominence and popularity as organisations find themselves in the limelight due to consumer evolution.
References
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Accepted 2016-12-08
Published 2017-03-07
