Analysis of the Complementarity and Clarification Captions Bring to Road Carnage Print Media Images: A Case of The Herald Newspaper
Keywords:Captions, complementary, road carnage, visual images
Most visuals in media stories either complement or are complemented by captions that accompany them. This study sought to establish the complementary and clarifying effect of captions that go with road carnage images in The Herald newspaper, a local daily published in Zimbabwe. A study was carried out which involved an interview with photo-journalists from the stable and an analysis of three visual images chosen from the publication. It was established that even as a visual, image can stand alone (but not always); it can tell 95 per cent of the story but will only be complete with an accompanying caption. It was also established that captions need not tell the obvious, but provide that which the picture will be lacking to complete the road carnage story. Captions, therefore, help complete the story as regards the when, where, how, who and what of the depiction. The visual image and the caption combine to complete a communication activity as the verbal and non-verbal form of languages. The study recommends that captions should be edited not only by photo-editors and journalists, but also by practising language people.
Copyright will be vested in Unisa Press. However, as long as you do not use the article in ways which would directly conflict with the publisher’s business interests, you retain the right to use your own article (provided you acknowledge the published version of the article) as follows:
- to make further copies of all or part of the published article for your use in classroom teaching;
- to make copies of the final accepted version of the article for internal distribution within your institution, or to place it on your own or your institution’s website or repository, or on a site that does not charge for access to the article, but you must arrange not to make the final accepted version of the article available to the public until 18 months after the date of acceptance;
- to re-use all or part of this material in a compilation of your own works or in a textbook of which you are the author, or as the basis for a conference presentation.